Tuesday, November 6, 2012

The chicken or the egg?

The  WSJ article Hypertargeting talks about how politicians and campaign managers are able to drill down on their audience.  I wonder about the causality and directionality of big data in this instance.  Where there is fear there is money. Campaigns run on political contributions.  Is the hypertargeting of political marketing creating a greater schism in our society or is it exploiting one that already exists?

No comments:

Post a Comment