The chicken or the egg?

The  WSJ article Hypertargeting talks about how politicians and campaign managers are able to drill down on their audience.  I wonder about the causality and directionality of big data in this instance.  Where there is fear there is money. Campaigns run on political contributions.  Is the hypertargeting of political marketing creating a greater schism in our society or is it exploiting one that already exists?

Mercurial

How quickly the definition of success can change … I got up to race this morning in the cold and rain and the extra special friend of a chest cold settling in.  I was determined to “run my race.”  My goal was stay HR Zone 2 or a low 3.  This has meant running slower than I’m used to which is a mental adjustment ---stay focused on the goal and not on the greater time elapsed.   Right around mile 11 I’m excited to be right on track in my zones and out of nowhere a young lady I coached in GOTR is running next to me – the hug almost brought me to tears.  Success=possibly having a positive impact on a young person’s life.  Enough said.